Ride Africa
Ride Africa is a gruelling 450-550km cycle challenge across one of many stunning African routes – all in aid of charity, with your final day spent with those you raised money for.
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We were responsible for building and maintaining the Ride Africa brand over a three year period. Progressing the suite of marketing, support for riders, and apparel as participation grew – and budget allowed for it.
This is a very special, rewarding challenge event – yet it is very much a challenge event. Tough, painful, and seemingly impossible at times.
We created a simple, yet invigorating brand system which supports the team wherever the next route may take them.
Our work
Brand SYSTEM
Logo(s)
Brand Guidelines: Logo usage, Colour, Typography, Photography use.
Brand asset library
Printed communications
Cycle jerseys
Further apparel and rider goodies
FURTHER DESIGN SERVICES
Web design: Original site (custom built), RideAfrica.org (built with Squarespace)
Art direction
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Client & Charity partner: Child.org
Design & Apparel support: Al Wardle, Anyforty
Photography & Film: Chris Rhys Howarth (+ many riders and supporters)
“
Naomi is fantastic to work with, not only is she friendly and easy to discuss ideas with, she is efficient and goes above and beyond.
I'm new to ordering branded merchandise and such, and I wasn't sure how to go about it but Naomi helped me through the ordering process, helping me to understand the design lingo and word any ordering emails correctly. She also took the time to put me in contact with great contacts she has that we now use with great rates.
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I can't tell you how often our Ride Africa branding and overall design gets commented on, it's stunning and we were super lucky to have such a talented designer to work with.
Francine Challands, Supporter Experience Assistant, for Ride Africa
Brand palette
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Charity events often feel cheap or worthy – we needed our cycle rides to have the feel of a premium travel adventure. Naomi’s Ride Africa branding delivered on that brief, and then some.
Thomas Muirhead, Chief Executive Officer at Child.org
Why we wanted to work with ride africa
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Ride Africa is one of the major ways that Child.org bring in sustainable sponsorship funds. It directly supports their current programs in Kenya – ensuring many children’s health and education.
Enough said really.
Branded by Naomi, Al and Chris.
Get involved!
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Why not check out Ride Africa for yourself and get signed up!
Naomi (who is a complete novice at cycling) is doing exactly that – and taking part in the July 2020 ride, hopefully completing the stunning Kenyan route. Why not join her?
And if it’s ‘just not your thing’ – you could always sponsor her…
