Practice Unbound

Practice Unbound offer products that help thousands of GP Practices and Primary Care Networks – in England, Scotland and Wales – save time, money and improve patient outcomes.

We worked with Practice Unbound in 2017. Our aim was to create a brand that felt part of the umbrella business (not commissioned by ourselves) yet proudly stand alone as its own service offering.

Respecting the existing typography of the umbrella brand, we defined a unique approach including:

Three variants of logomark; capturing the unbound nature of the name.
Creation of three base shapes – used in the logomark – to then work as the basis of individual product logos.
Three, paired colour palettes to allow for variation in product brands and marketing.
Defining a simple differentiation in photography (shared with the umbrella brand) by switching to black and white for all things ‘Practice Unbound’.

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Brand System

Logo(s)
Brand Guidelines: Logo usage, Colour, Typography, Photography, Tone of voice.
Product Logo(s) system: template and assets for creating future product branding.
Document & Presentation templates